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Information Warfare recognizes that a communication strategy is an intrinsic component of a national strategy. Farwell builds on the foundation laid by historical and contemporary thinkers who recognized the need to forge a communication strategy to conduct effective information warfare. The author defines a communication/information warfare strategy that is persuasive and credible. He distills key factors to frame the strategic thinking for information warfare. The book is innovatively organized in two parts: First, Farwell delivers a concise treatise about the key steps for a communication strategy. It includes historical and current examples that offer deep insights. Deference is made to the military concept of operational art. The examples illustrate the environment, the problem to be addressed, and the approach to be used. This instructional section is amply footnoted to provide tremendous depth. Second, an easy-to-use workbook employs a step-by-step methodology with questions for the reader to address in creating and evaluating their own communication strategies.

Table of Contents

  1. Cover
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  1. Half Title Page, Title Page, Copyright, Dedication
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  1. Contents
  2. pp. vii-x
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  1. Foreword
  2. pp. xi-xii
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  1. Preface
  2. pp. xiii-xv
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  1. Acknowledgments
  2. p. xvii
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  1. Introduction: What Makes a Winning Information Warfare Campaign?
  2. pp. 3-14
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  1. 1 Understanding Strategy for Information Warfare: What Are You Trying to Accomplish?
  2. pp. 15-22
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  1. 2 Know Your Strategic Situation
  2. pp. 23-31
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  1. 3 Know Your Enemy
  2. pp. 32-52
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  1. 4 Know Your Partners - Foreign and Domestic
  2. pp. 53-59
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  1. 5 Recognize Target Audience Culture As an Operational Environment
  2. pp. 60-65
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  1. 6 Building Your Strategy - Your Checklist
  2. pp. 66-84
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  1. 7 Campaign Leadership
  2. pp. 85-89
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  1. 8 Dos and Don'ts in Action and Messaging
  2. pp. 90-103
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  1. 9 Including Social Media in Your Strategy
  2. pp. 104-114
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  1. 10 The Changing Information Environment
  2. pp. 115-119
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  1. 11 Determining Campaign Effectiveness
  2. pp. 120-127
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  1. 12 Special Comment on Hybridity
  2. pp. 128-138
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  1. Workbook Winning Communication Strategy Workbook
  2. pp. 139-169
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  1. Selected Bibliography
  2. pp. 170-177
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  1. About the Author
  2. p. 178
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  1. Rear Cover
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Additional Information

ISBN
9781737040446
Related ISBN(s)
9781732003095
MARC Record
OCLC
1180290718
Launched on MUSE
2021-09-11
Language
English
Open Access
Yes
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