In the last few years, masculinity has become an especially important topic among scholars and advertisers. Rather than seeing masculinity as a singular way to express one's gender identity, the focus has shifted to understanding the nuances of various masculinities. To contribute to this conversation, Advertising & Society Quarterly assembled a group of leading advertising practitioners, scholars, and activists in Boston for a roundtable on masculinities and advertising. Part II of the Roundtable on Masculinities and Advertising covers the following topics: the relationship between violence and masculinity in media and advertising; advertising's role in changing understandings of masculinity; how advertisers and brands have taken up cultural and social issues as part of their business; masculinities around the world; whether social issues in advertising are used for social good or the bottom line; diversity and inclusion in the advertising workplace; and reflections on future possibilities for social and cultural change.

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Launched on MUSE
Open Access
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