In this Issue

Table of Contents

Editorial Introduction

Edward Timke
DOI: https://doi.org/10.1353/asr.2019.0017
restricted access

Original Articles

Science Fiction as Media Theory: Teaching The Space Merchants (1952)

Henry Jenkins
DOI: https://doi.org/10.1353/asr.2019.0018
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Green Lights or Red Flags? An Assessment of the Implementation of CVS and Dove's "Self Certifications"

Kim Sheehan
DOI: https://doi.org/10.1353/asr.2019.0019
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"Big Data Is Not the Answer to Everything": Advertising Practitioners' Perception of Big Data

Huan Chen, Brittani Sahm
DOI: https://doi.org/10.1353/asr.2019.0020
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Roundtable and Interview

Roundtable on Masculinities and Advertising, Part II

Dzu Bui, Barbara Gottfried, Jackson Katz, Michael Serazio, Susan Smulyan, Kevin D. Thomas, Brian Weston, William M. O'Barr, Edward Timke
DOI: https://doi.org/10.1353/asr.2019.0021
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Black Masculinities and the Media: An Interview with Filmmaker and Activist Byron Hurt

Byron Hurt, Kevin D. Thomas
DOI: https://doi.org/10.1353/asr.2019.0022
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Author Meets Critics

Author Meets Critics: Buying Gay: How Physique Entrepreneurs Sparked a Movement

David K. Johnson, Justin Bengry, Katherine Parkin, Katherine Sender, Edward Timke
DOI: https://doi.org/10.1353/asr.2019.0023
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Advertising in the Classroom

Teaching the Relationship of Ads to Content in Media: A Lesson Plan & Assignment

Cynthia B. Meyers
DOI: https://doi.org/10.1353/asr.2019.0015
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Advertising in the Archives

Advertising in the Archives: Procter & Gamble's Corporate Heritage and Archives Center

Shane Meeker, Greg McCoy, Edward Timke
DOI: https://doi.org/10.1353/asr.2019.0016
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Supplement: ADText: An Online Curriculum

Disability and Advertising

Edward Timke
DOI: https://doi.org/10.1353/asr.2019.0024
open access