Abstract

Abstract:

This essay examines advertisements that appeared in English-language Indian newspapers between 1845 and 1860. Concentrating particularly on adverts by individuals and local businesses, I explore that most recalcitrant node in Robert Darnton’s “communications circuit”—readers. I place a range of advertisements in relation to one another and to the news and letters sections of the newspaper in order to develop a portrait of the newspaper’s readers and the social and political dynamic of Anglo-Indian life in the years preceding and immediately following the 1857 Sepoy Uprising.

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Additional Information

ISSN
1712-526X
Print ISSN
0709-4698
Pages
pp. 249-277
Launched on MUSE
2016-07-06
Open Access
No
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