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In this Issue

Table of Contents

  1. Editorial Introduction
  2. William M. O’Barr, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2017.0005
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Original Articles

  1. A New Take on Digital Advertising: Theory, History, and Society
  2. James F. Hamilton
  3. DOI: https://doi.org/10.1353/asr.2017.0006
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  1. “Bring Them Back Alive!”: Fear and the Macabre in US Automobile Tire Advertising
  2. Katherine Parkin
  3. DOI: https://doi.org/10.1353/asr.2017.0007
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Roundtable

  1. Roundtable on Digital Advertising: Part I
  2. Finn Brunton, Brad Kay, Nick Law, Hairong Li, Cynthia B. Meyers, Barry Wacksman, William M. O’Barr, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2017.0008
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Interview

  1. Interview with Bob Greenberg
  2. Bob Greenberg, William M. O’Barr, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2017.0009
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Author Meets Critics

  1. Author Meets Critics—The Aisles Have Eyes
  2. Joseph Turow, Matthew P. McAllister, Inger L. Stole, Edward Timke
  3. DOI: https://doi.org/10.1353/asr.2017.0010
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Advertising in the Classroom

  1. Teaching Digital Analytics with Google’s AEK
  2. Hairong Li
  3. DOI: https://doi.org/10.1353/asr.2017.0011
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