In this Issue

Table of Contents

Articles

Editorial Issue 17.1 — Critical Approaches to Advertising: What is Still Valid?

Linda M. Scott
DOI: https://doi.org/10.1353/asr.2016.0004
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Uppity Women Unite! Marketing the Women’s Movement in America

Linda Scott, Astrid Van den Bossche
DOI: https://doi.org/10.1353/asr.2016.0005
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Excerpts from The Mechanical Bride, with a foreword by Linda M. Scott

Marshall McLuhan
DOI: https://doi.org/10.1353/asr.2016.0006
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Book Reviews

Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015)

Astrid Van den Bossche
DOI: https://doi.org/10.1353/asr.2016.0007
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