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In this Issue

Table of Contents

  1. Gender Marking and Racial Stereotyping at the 2004 Athens Games
  2. Gina Daddario, Brian J. Wigley
  3. pp. 29-51
  4. DOI: https://doi.org/10.1353/jsm.0.0003
  5. restricted access
  1. A Descriptive Analysis of NBC's Coverage of the 2004 Summer Olympics
  2. C. A. Tuggle, Suzanne Huffman, Dana Rosengard
  3. pp. 53-75
  4. DOI: https://doi.org/10.1353/jsm.0.0004
  5. restricted access
  1. Double Standard: Why Women Have Trouble Getting Jobs in Local Television Sports
  2. Mary Lou Sheffer, Brad Schultz
  3. pp. 77-101
  4. DOI: https://doi.org/10.1353/jsm.0.0005
  5. restricted access
  1. Essay: Public Relations Lessons From How the Houston Astros got "Enron-ed"
  2. Ric Jensen
  3. pp. 103-108
  4. DOI: https://doi.org/10.1353/jsm.0.0006
  5. restricted access
  1. The Business of Sports: A Primer for Journalists (review)
  2. Liz Matson
  3. pp. 109-111
  4. DOI: https://doi.org/10.1353/jsm.0.0000
  5. restricted access
  1. Editor's Preface
  2. Brad Schultz
  3. pp. vii-ix
  4. DOI: https://doi.org/10.1353/jsm.0.0007
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  1. Foreword
  2. Christine Brennan
  3. p. xi
  4. DOI: https://doi.org/10.1353/jsm.0.0001
  5. restricted access