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Index Africa 32, 146 Asia 137, 183 black language 143 oppression 143 pedagogy 151 representations of 145 categorization 190 China 42, 73, 173, 188 Christianity 91 Confucianism 129, 194 cooperation 181 Critical Discourse Analysis 49–51 forms of critique 54–6 culture 107, 177–8, 182 acculturation 180 adaptation 182 African 146 black 144, 146 communication 180 conflict 181 difference 177, 179, 188 imperialism 144, 151 white dominance 149 discourse 3, 32–3, 116 argumentation 60 Chinese 102, 155, 173 modernization of 157 conflict 13, 177 colonization 171 cultural 94, 96 marginalization 96 cultural contest 3 cultural transformation 162 diversity 7 educational 13 explanation 62 historical dimension 7, 12 hybridity 162 internet advertising 74, 75, 82 language use 84 Korean 123 leftist 39 liberal 39 medical 13 modernist 41 multicultural research 29 narrative 32–3 nationalistic 39, 40 of consumption 12 opposing 7 orientalist 115 policy postcolonial 34 rhetoric 60 scientific 145, 172 social change 11 sociocultural 12, 74 transition 51 200 Index values 11, 75 analysis 87 appeals 80 symbolic 78 East 35 education 181, 192 globalization 5, 73, 92, 96, 171 capitalism 101 internationalization 94 Westernization 93, 96, 102 history books 180 honorifics 136 identity 10, 12, 35 ideology 73 intercultural communication 13, 177–85, 187–96 ethnocentrism 190 scholarship on discourse 4–5 cultural imperialism 12 modernist paradigm 11 multiculturalist 13, 43 universalizing 6, 29 India 42 Iran 183–4 Islam 41 knowledge 8–9 cultural 180 Western 155 Korea 127, 133, 138 Latin America 179 meaning 107, 188 constructionist view 107–9 misunderstanding 188 reflective view 107–8 method 10, 54 in dialogue 10 ethnographic 124 Middle East 179 modernism 29–30, 37, 42 Western rationality 32 Muslim 42 nationalism 93 narratives 40 non-West 33 Other 34–5, 40, 143, 145 otherization 34 politeness 12, 123 as socio-cultural phenomenon 123, 125 categories of 124 face 124–7, 135 non-Western perspective on 123 postmodernism 30–1, 42, 43 power 10, 115, 127, 191 prejudice 180 recontextualization 62–3 representations 12, 35, 61, 106 essentialist 109 ethnocentric 112–3 Romania 49, 56–9, 63, 65 subject 34, 37 Third World Turkey 30, 33, 37, 40 UNESCO 180 white dominance 145 ...

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