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ix List of Tables and Figures Tables 3.1 Forms of Political Persuasion 44 3.2 Sacred Values in American Politics 49 3.3 Reasoning Effect Experimental Results 54 4.1 Activation Effect Experimental Results: Intensity 65 4.2 Activation Effect Experimental Results: Engagement 67 4.3 Consequences of Sacred Rhetoric 72 6.1 Sacred Rhetoric in the 2000 Presidential Debates 107 6.2 Sacred Rhetoric in the 2004 Presidential Debates 128 6.3 Valorization Effect Experimental Results 136 8.1 Sacred Rhetoric in the 2008 Democratic Primary Debates 164 8.2 Sacred Rhetoric in the 2008 Republican Primary Debates 166 8.3 Facets of Sacred Rhetoric Employed by Democrats in 2008 179 8.4 Authorities Cited in the 2008 Presidential Primary Debates 180 8.5 Sacred Rhetoric in the 2008 Presidential Debates 191 Figures 7.1 Sacred Rhetoric in Presidential Debate, 1976–2004 140 8.1 Sacred Rhetoric from 1976–2008 195 ...

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