Brand NFL: Making and Selling America's Favorite Sport

Index

INDEX Adams, Bud, 19, 90, 132, 152 Adams, Pete, 89 Adderley, Herb, 10 Advertising Age, 182 African Americans in the NFL: dominance of, 210; percentages of, 210; as quarterbacks, 211n, 215–16, 223–24, 244, 245–46, 247–48; integration by, 211–12; discrimination against, 211– 20; ‘‘stacking’’ of, 214–15; accusations of racism by, 216; as coaches, 218– 19, 244, 248–49; as executives and owners, 219–20, 244–45; stereotypes of, 220, 221–22, 223–24, 227–29; athletic superiority of, 220–30; and style, 230–44. See also Black style in football Aikman, Troy, 120, 142 Alexander, Kermit, 67, 92, 93, 103 Alexander, Shaun, 242 Ali, Muhammad, 27, 51, 211, 220, 237–38, 239 All-America Football Conference, 56, 211 Allen, George, 74 Allen, Marcus, 125, 131, 183, 210 Allen, Paul, 164 Alworth, Lance, 52 Alzado, Lyle, 203 American Broadcasting Company (ABC), 19, 20, 25, 26, 104, 167, 169; NFL rights fees paid by, 19, 20, 169, 170; losses on NFL for, 167, 172; NFL ratings for, 168, 253; purchase of by Disney , 187; purchase of ESPN by, 187. See also Monday Night Football; Television American Football League (1926), 56 American Football League (1936–37), 56 American Football League (1940–41), 56 American Football League (1960–69), 4, 6, 12, 13, 26; history of, 19–21; television revenue for, 20; integration of, 211; black boycott of All-Star Game in, 212–13 Anderson, Dave, 59, 79, 80, 119, 128 Anderson, Donny, 20 Anderson, Jack, 108 Anderson, Ken, 71, 86n, 104 Andruzzi, Jimmy, 24 Andruzzi, Joe, 23 Any Given Sunday (film), 7, 190 Araton, Harvey, 133 Arizona Cardinals, 24, 128, 153, 158, 163, 252. See also St. Louis Cardinals Arizona Republic, 207 Arledge, Roone, 25–28; and Monday Night Football, 25, 26–28; on football as show business, 25–26; and storytelling , 26–27; influence of, 26, 27, 28 Armstrong, Otis, 119 Arnold, Tom, 190 Arrington, Rick, 76 Atkinson, George, 120n, 123 Atlanta Constitution, 131 Atlanta Falcons, 20, 72, 75, 91, 132, 186, 248 Atlanta Journal, 79 Axthelm, Pete, 49 Babinecz, John, 94 Bahr, Chris, 110 Baker, Howard, 105 318 INDEX Baltimore Colts, 2, 5, 8, 24, 40, 54, 62, 72, 73, 91, 93, 94, 95, 128, 153. See also Indianapolis Colts Baltimore Ravens, 153. See also Cleveland Browns Baltimore Sun, 93 Baugh, Sammy, 76 Beathard, Pete, 83, 93 Belichick, Bill, 246, 249 Bell, Bert, 2, 19, 57, 175 Bell Curve, The (Herrnstein and Murray), 226, 227 Benedict, Je√, 194 Berkow, Ira, 97–98 Berman, Chris, 188, 189 Berry, Raymond, 10, 117 Berry, Royce, 71 Best Damned Sports Show, Period, 204 Bethea, Elvin, 90 Bethea, Larry, 121 Bidwell, Bill, 128–29, 132 Biletniko√, Fred, 85 Billick, Brian, 243 Bingaman, Les (‘‘Bingo’’), 122, 202 Bisher, Furman, 79 Black style in football, 230–44; early history of, 231–32; in end zone celebrations , 232–34, 240–41, 242–44; in sack dances, 233, 241; NFL rules to restrict, 233–34, 242, 243–44; in relation to economic and social class, 234–36; in relation to heroic boasts and taunts, 236–38; in relation to selfmarketing , 238–44 Blaik, Earl (‘‘Red’’), 30, 32 Blanda, George, 85 Blank, Arthur, 186 Bleier, Rocky, 24, 96, 125 Blood, Johnny, 30, 41, 107 Bly, Robert, 177 Boggs, Hale, 20, 57, 105 Boston Globe, 223 Boston Herald, 176 Boston Patriots, 19, 24, 63, 72, 74, 99. See also New England Patriots Bosworth, Brian, 29, 129, 238, 239 Bouggess, Lee, 86 Bowlen, Pat, 158 Bowman, Ken, 75, 83, 92, 93 Boyle, Robert, 42 Bradshaw, Terry, 50n, 77, 86n, 89, 111, 216, 223–24, 239 Brady, Tom, 244, 245, 246 Branch, Deion, 246 Brandt, Gil, 150 Braucher, Bill, 72, 80, 81 Brenner, Bill, 131, 133n Brezina, Greg, 87 Briscoe, Marlin, 211n, 215 Brister, Bubby, 142 Brokaw, Tom, 224, 226, 228 Bronstein, Steve, 172 Brooks, Aaron, 218 Brooks, David, 204 Brown, Gwilym, 92 Brown, Jim, 5, 10, 125, 126, 231; outspokenness of, 10, 212, 214. Brown, Mike, 159, 166–67 Brown, Paul, 30, 71 Brown, Willie, 67, 69 Browner, Ross, 115 Brubaker, Bill, 193 Brunell, Mark, 248 Bryant, Cullen, 101n Bryant, Warrant, 109 Bryant, William B., 101 Buchanan, Buck, 84, 211n Buckley, William F., Jr., 47–48, 49 Budde, Ed, 84 Bu√alo Bills, 5, 19, 72, 74, 76, 86, 91, 101, 161, 167, 176, 177–78 Bu√alo News, 133n Bunting, John, 86, 89 Bunz, Dan, 104 INDEX 319 Burnam, George, 77 Business Week, 180...