Notes
247 Abbreviations ACC Advertising Council Collection CAC Competitive Advertisements Collection CLP Christopher Lasch Papers, University of Rochester, Special Collections, Rochester, New York CWAC Communications Workers of America Collection, Robert F. Wagner Labor Archives, New York University, New York, New York GRFL Gerald R. Ford Library, Ann Arbor, Michigan HC John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University Rare Book, Manuscript, and Special Collections Library, Durham, North Carolina JCPL Jimmy Carter Presidential Library, Atlanta, Georgia JWT J. Walter Thompson JWTA J. Walter Thompson Company Archives, John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University Rare Book, Manuscript, and Special Collections Library, Durham, North Carolina NARA II National Archives and Records Administration II, College Park, Maryland RG Record Group SIA Smithsonian Institution Archives, Washington, D.C. UAWRDC United Autoworkers Research Department Collection, Wayne State University Archives of Labor and Urban Affairs, Detroit UIUC University Archives, University of Illinois, Urbana-Champaign VTNA Vanderbilt Television News Archive, Vanderbilt University, Nashville, Tennessee Introduction 1 For a useful overview of the theme of national decline in recent American history , see Huntington, “The U.S.—Decline or Renewal?” 2 On alternative models of family life within gay and lesbian communities, see Weston, Families We Choose. 3 Coontz, Way We Never Were. 4 Luce, “American Century.” 5 On depictions of the family in Life, see Kozol, Life’s America. On the role of the middle-class family ideal in Cold War culture, see May, Homeward Bound. 6 On the relationship between the ideal and the reality of postwar family life in the United States, see Coontz, Way We Never Were. Historical and literary works that portray the diversity of family life in the United States during and n o t e s 248 after World War II include Sanchez, Becoming Mexican American; Moody, Coming of Age in Mississippi; Kingston, Woman Warrior; and Marshall, Chosen Place, Timeless People. 7 As scholars of the modern welfare state have demonstrated, the family wage ideal produced effects that were sexist, racist, and classist. It created genderbased wage differentials that hurt women in the workplace, it remained out of reach for many minority men who confronted job discrimination, and by privileging male breadwinning, it contributed to the stigmatization of the poor and the needy. At the same time, the ideal of the family wage contained within it a promise that took on new content with the rise of New Deal liberalism in the 1930s: the promise of family security. For a discussion of the role of the family wage in the formation of the modern welfare state, see L. Gordon, Women, the State, and Welfare. On the centrality of security to Roosevelt’s conception of the New Deal, see Lichtenstein, State of the Union. 8 Luce, “American Century.” 9 Schlesinger, Vital Center, 1. On the tendency to apply psychological categories to the nation after 1945, see Buhle, Feminism and Its Discontents; Feldstein , Motherhood in Black and White; and E. Herman, Romance of American Psychology. 10 Wilson, Man in the Gray Flannel Suit; Riesman, Lonely Crowd; Galbraith, Affluent Society. 11 On the role assigned to the family within the fields of psychology and sociology, see Buhle, Feminism and Its Discontents, 125–64; and E. Herman, Romance of American Psychology. 12 Wylie, Generation of Vipers. 13 Feldstein, Motherhood in Black and White. 14 By the end of 1974, the United States had experienced its worst inflationary spiral in five decades and the unemployment rate had soared to 7.2 percent. This combination of high inflation and rising unemployment joined with falling productivity to create “stagflation,” a new economic condition that would persist in some form until the early 1980s. Collins, More, 123, 155–57. 15 Senate Subcommittee on Children and Youth of the Committee on Labor and Public Welfare, American Families: Trends and Pressures, 1973; Keniston, All Our Children. For academic discussions, see Bane, Here to Stay; M. Gordon, American Family in Social-Historical Perspective; Shorter, Making of the Modern Family; and Lasch, Haven in a Heartless World. 16 Senate Subcommittee on Children and Youth of the Committee on Labor and Public Welfare, American Families: Trends and Pressures, 1973, 8. 17 Ibid., 19. 18 Keniston, All Our Children, 4. The growing presence of married women and mothers in the workforce was accompanied by a declining birthrate that showed no signs of abating. A study conducted by the census bureau found that 26 percent of young wives had expected to have four children or more...
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