In lieu of an abstract, here is a brief excerpt of the content:

NOTES 119 Chapter 1 1. Mark C. Rogers, Michael Epstein, and Jimmie L. Reeves categorize the eras of the U.S. TV experience, based on economic and technological transformations, as follows: TV1 (1948–75) is defined by centralized network responsibility and with popularity determined “in terms of brute ratings and ruled by the . . . ‘least objectionable’ programming philosophies” (43); TVII (1975–95) sees the decline of the networks and rise of niche market segments (or narrowcasting) and a “quest for ‘quality demographics’” (44); and TVIII (1995–early 2000s) is driven by consumer demand and customer satisfaction as well as shaped by digital technologies and new ways of distribution in terms of program delivery. 02 McCabe BM.indd 119 9/12/12 9:23 AM 02 McCabe BM.indd 120 9/12/12 9:23 AM ...

Share