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NOTES Tiger Woods: No One Walks on Water 1. Natalie James, “Tiger Woods Loses Another Major Sponsor, Gatorade,” The Money Times, February 27, 2010. http://www.themoneytimes. com/featured/20100227/tiger-woods-loses-another-major-sponsorgatorade -id-10101875.html. 2. Corey Dade and Reed Albergotti, “Woods Speaks Out on Crash, Blaming Himself,” Wall Street Journal, November 30, 2010. http://online.wsj. com/article/SB125943335530168067.html. 3. “Transcript: Tiger’s Public Statement,” February 19, 2010. http://web. tigerwoods.com/news/article/201002198096934/news/. 4. Mike McAllister, “Glitch in Last Year’s Game Morphs into ‘the Jesus Shot,’” PG Tour, August 28, 2008. www.pgatour.com/2008/r/08/28/ jesus.shot. Buddy “The Cake Boss” Valastro: Baking Cakes and Living Dreams 1. Carly Baldwin, “Hoboken Baker Is the ‘Cake Boss,’” NJ.com, April 16, 2009. http://www.nj.com/hobokennow/index.ssf/2009/04/hoboken_ baker_is_the_cake_boss.html. Toyota: Putting the Brakes on Its Brand 1. “Raft of Toyota Recall Jokes Fill up Cyberspace,” USA Today, February 15, 2010. http://content.usatoday.com/communities/driveon/post/ 2010/02/jokes/1. 2. Ken Thomas and Larry Margasak, ”Toyota Official’s E-mail: ‘We Need to Come Clean,’” Msnbc.com, April 7, 2010. http://www.msnbc.msn.com/ id/36236675. 3. Curt Anderson and Danny Robbins, “Toyota’s Legal Tactics: Deception and Evasion,” Msnbc.com, April 11, 2010. http://www.msnbc.msn. com/id/36391413/ns/business-autos. 4. Ibid. 5. Toyota Corporate, “Toyota Responds to AP Report on Discovery Practices ,” April 13, 2010. http://pressroom.toyota.com/pr/tms/toyotaresponds -to-ap-report-on-156936.aspx. 6. Nick Bunkley and Micheline Maynard, “Toyota Is Expected to Pay $16.4 Million Fine,” New York Times Online, April 18, 2010. http://www. nytimes.com/2010/04/19/business/19toyota.html?scp=2&sq= toyota&st=cse. 7. Jim Lentz, “Our Pledge to Toyota Drivers,” Toyota Motor Sales, 2010. http://pressroom.toyota.com/pr/tms/document/OpenLetterAD_5.pdf. BlackBerry: The Brand You “Can’t Live Without” 1. “Jim Balsillie Quotes,” ThinkExist.com, 2010. http://thinkexist.com/ quotation/we-made-sure-the-cio-was-happy-the-cio-has-a-veto/ 512144.html. 229 Adubato_(Brand)_final 4/11/11 11:30 AM Page 229 2. “How BlackBerry Conquered the World,” CNN.com, March 23, 2005. http://www.cnn.com/2005/BUSINESS/03/23/blackberry.rim/. Coke: It’s the Real Thing 1. Bill Backer, The Care and Feeding of Ideas (New York: Three Rivers Press, 1994). 2. Mark Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (London: Kogan Page, 2005). The Catholic Church: A Brand in Constant Crisis 1. “Pope, in Sermon, Says He Won’t be Intimidated,” New York Times, March 28, 2010. http://www.nytimes.com/2010/03/29/world/europe/ 29pope.html?scp=1&sq=the%20petty%20gossip%200f%20 dominant%200pinion&st=cse. 2. Reuven Fenton, “Defiant Pope Rips ‘Chatter,’” NYPost.com, April 5, 2010. http://www.nypost.com/p/news/international/defiant_pope_ rips_chatter_zlIcORsltqZJ4hn0VRNKKM. 3. William Levada, “The New York Times and Pope Benedict XVI,” Vatican : The Holy See, March 26, 2010. http://www.vatican.va/resources/ resources_card-levada2010_en.html. 4. “Satan Behind Media Attacks on the Pope, Asserts Italian Exorcist,” Catholic News Agency, March 31, 2010. http://www.catholicnews agency.com/news/satan_behind_media_attacks_on_the_pope_asserts_ italian_exorcist. See also Richard Owen and Roger Boyes, “Attacks on Pope Over Child Abuse Scandal Are ‘Akin to Anti-Semitism,’” Times Online, April 2, 2010. http://www.timesonline.co.uk/tol/comment/ faith/article7086143.ece. 5. David Clohessy, “Clergy Sex Victims Blast NY Archbishop Dolan,” The Survivors Network of Those Abused by Priests [press statement], March 29, 2010. http://www.snapnetwork.org/snap_statements/2010_statements /032910_clergy_sex_victims_blast_ny_archbishop_dolan.htm. The Kennedys: The Rise and Fall of America’s “Royal Family” 1. “The Kennedy Family: Who Will Carry Legacy?” Jacksonville Observer, August 27, 2009. http://www.jaxobserver.com/2009/08/27/thekennedy -family-who-will-carry-legacy. 2. Ibid. 3. Ibid. 4. Andrea Peyser, “Welcome to Blogo-rama,” New York Post, July 26, 2010. http://www.nypost.com/f/print/news/local/welcome_to_blago_ rama_B6g0H30eRdIrChDTt2zQWP . 5. “The Kennedy Family.” 6. Ibid. 7. Wyatt Earp, “Caroline Kennedy: She’s, You Know, Qualified,” Support Your Local Gunfighter, December 29, 2008. http://supportyourlocal gunfighter.com/2008/12/caroline-kennedy-shes-you-know-qualified/. Starbucks: “Your Usual, Steve?” 1. Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (New York: Hyperion, 1999). 230 NOTES TO PAGES 41–101 Adubato_(Brand)_final 4/11/11 11...

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