Gay TV and Straight America

Index

271 Index 18-to-34, 94, 95, 252–253n54, 54n71 18-to-49, 80, 101, 252–253n54; ad market value, 90, 93–94; Big 3, 10, 90, 92–94, 107; slumpy demographic 94–96, 107 20/20, 106 20/20 Downtown, 106 21 Jump Street, 92, 148 413 Hope Street, 169 80s Show,The, 171 9/11, 214–215 A.C. Nielsen, 98, 177, 249n20 ABC: ad revenue, 138–140; family strategy 101–103; gay material 138–140, 144, 154–155; Ellen, 164–168; NYPD Blue, 99, 100 fig 2; slumpy audience 102–103; Southern Baptist boycott, 169; thirtysomething, 138, 139 fig 45, 146. See also Big 3 Acosta, Laurie, 127 ACT UP, 13, 42, 63 Achtenberg, Roberta, 40, 245n95 action, 171, 174 advertisers, 18-to-49 demo, 93–94; Big 3, 81–82, 89, 90–91, 177–178, 251n43; cable, 86, 90–91; defections, 140, 141, 142; Ellen, 166, 168, 265–266n69; gay market, 125–126, 127–129, 177–178; gay material, 138, 144, 147, 166, 168, 177–178; mass marketing, 81–82, 83, 91; niche marketing, 83–85, 86–87, 92; skittishness, 138, 140, 141, 144, 147, 155 advertising market, 1991–1992 recession, 89–90, 144; market dynamics, 86–87, 89–90, 251n47, 252–253n54 affiliates, 99, 148, 155, 166, 169, 248n2 affirmative action, 27, 29, 71, 72, 77 AIDS, 119, 124, 125; gay politics, 40, 42, 54, 56, 70, 130, 243nn63–64;TV narratives , 103, 141, 151, 181, 263n30 aka Communications, 126 Alcoff, Linda Matrtin, 30 All in the Family, 90, 253n57 Almost Perfect, 103 Alright Already, 231 Amazing Race,The, 2, 172 American Family Association, 141, 146 American identity/unity: after 9/11, 214–215; don’t ask, don’t tell, 58–60, 65; (in)stability, 4, 5, 8–9, 24–28, 84, 113–114, 191, 238n27, 248n7; straight panic, 22–25, 31, 36; Time cover, 31 American Psychiatric Association, 17 And the Band Played On, 144 Anderson, Benedict, 4–5 antidiscrimination legislation: affirmative action, 71, 72, 77, 247n117, 247n133; Colorado’s Amendment 2, 6, 79; legal liberalism, 67–68; multiculturalism, 66; Oregon Measure, 9, 69–71, 72–73; sexual identity categories, 66, 67–68, 69;“special rights,” 71–72, 247n121, 247n127; straight panic, 66; suspect class, 66, 68–69, 73–74, 245n94, 246n105; U.S. Supreme Court, 68, 74–73, 74–77 Becker_Idx_ATA_Pgs-271-286.qxd 10/30/2005 11:11 AM Page 271 250n32, 251n43, 253n57; O&Os, 253n57; quality audiences, 81, 90–91, 92–98, 176, 251n52, 253n57; ratings, 82, 87, 88, 91, 98–99, 102, 106, 249n20; slumpy narrowcasting, 95–104, 146–151, 155, 157–159, 254n71; standards and practices, 140–141; v. cable, 83, 87–88, 90–92, 96–97, 249–250n23, 250n32, 251n43, 253–254n61, 254n72 Big Brother, 172 Birch, Elizabeth, 43 bisexuality, 17, 20, 49, 223–224, 269n10 Bless This House, 103 blue state/red state, 2–3, 224 blurring (categories of sexual identity). See sexual identity categories, blurring /sharpening of Bobos, 110–111, 112, 121 Bochco, Steven, 99 Booklyn South, 231 Boston Common, 103 Bowers v. Hardwick. See U.S. Supreme Court, Bowers v. Hardwick Boy Meets Boy, 219, 223–224 Brewer, Kenneth, 19 Brian Ben Ben Show,The, 180 Bright, Stephen, 19 Brooks, David, 109, 110–111, 112, 121 Buchanan, Pat, 28, 32, 41, 123, 260n46 Buffy the Vampire Slayer, 107, 171, 175, 252n54 Burke’s Law, 102 Bush, George H., 41–42, 89 Bush, George W., 1–2, 124, 214–215 Butler, Judith, 132 cable: growth, 86–88; advertisers, 86, 89–90, 91; gay material, 175, 266n80; gay viewers, 267n97; narrowcasting, 90–91, 96; programming, 96–97, 249n17, 254n72; quality demos, 96, 253–254n61 Cagney & Lacey, 90, 91 Cameron, Paul, 34 antigay politics, 32–34, 41, 53–54, 69–72, 123, 216–217, 248n135; gay market discourse, 128 Arditi, Jorge, 44 Arsenio, 131 assimilation:American identity/unity, 25–27; civic identity categories, 44, 240n8; gay politics, 40, 43–44, 60, 65 Atlantic Monthly, 44–45, 47 Auburn, Chris, 128 baby boomers, 95, 108, 110, 113, 119–120, 123, 252–253n54, 262n84 Bader, Jeff, 93 Bailey, Michael, 46 Balkin, J.M., 29, 238–239n36 Basic Instinct, 145 Bawer, Bruce, 43, 261n73 Bellisario, Don, 142 Ben Stiller Show,The, 254n71 Benetton, 119, 258n37 Bennett,William, 29 Berlant, Lauren, 9, 38 Berlanti, Greg, 233 Bernhard, Sandra, 132 Bernie Mac Show,The, 175 Bernstein, Mary, 43 Bette, 171, 174 Beverly Hillbillies,The, 253n57 Beverly Hills, 90210, 171, 185–187, 192, 231; narrowcasting, 92, 101 Big 3: 18-to-49 demo, 10, 90, 92...