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1. Baker Electrics advertisement: “Pleasure” 20 2. Ford advertisement: “Her habit of measuring time . . .” 22 3. Ford advertisement: “Learn to Drive Mother’s Car” 24 4. Edith Wharton in car 31 5. Aunt Jemima Pancake Flour advertisement: “Fine Fuel for Young Engines!” 51 6. Gertrude Stein and Alice B. Toklas in car 60 7. Gertrude Stein in “Godiva” 61 8. Ford advertisement: “Detroit Style” 80 9. Lexus advertisement: “Are we the cutting edge of avant-garde?” 82 10. Volvo advertisement: “Is something inside telling you to buy a Volvo?” 84 11. Ford advertisement: “At Ford, we always listen to our mothers.” 85 12. Oldsmobile advertisement: “Tree forts. Family rooms. Even remodeled basements can’t compete.” 86 13. Saab advertisement: “Saab vs. Parenthood” 87 14. Geronimo in car 101 i l l u s t r at i o n s This page intentionally left blank ...

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