Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

Credits

Credits Portions of Chapter 2 were adopted from an earlier article in the Journal of Public Policy and Marketing and republished with permission of the American Marketing Association. The full citation of the article is: Wansink, Brian (2002), “Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Journal of Public Policy and Marketing, 21:1 (Spring), 90–99. Portions of Chapter 3 were adopted from an earlier article in the Cornell Hotel and Restaurant Administrative Quarterly and republished with permission of Sage Publications, Inc. The full citation of the article is: Wansink, Brian,JamesM.Painter,andKoertvanIttersum,(2001)“DescriptiveMenu Labels’ Effect on Sales,” Cornell Hotel and Restaurant Administrative Quarterly , 42:6 (December), 68–72. Portions of Chapter 5 were adopted from an earlier article in Qualitative Market Research and republished with permission of Emerald Group Publishing Limited. The referenced article is: “Using Laddering to Understand and Leverage a Brand’s Equity,” Wansink, Brian—Qualitative Market Research (2003, Vol.6, No.2). Portions of Chapter 6 are reprinted from Food Quality and Preference, 14:4 (June), Brian Wansink, “Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks,” 289–97, 2003, with permission from Elsevier. Portions of Chapter 9 were adopted from an earlier article in the American Behavioral Scientist and republished with permission of Sage Publications, Inc. The full citation of the article is: Wansink, Brian and Junyong Kim (2001). “The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” American Behavioral Scientist, 44:8 (April), 1405–17. 00.FM.i-xiv_Wans.indd฀฀฀11 3/30/05฀฀฀2:46:01฀PM Portions of Chapter 10 were adopted from an earlier article in theAdvances in Food and Nutrition Research and republished with permission of Emerald Group Publishing Limited. The referenced article is: “Consumer Reactions to Food Safety Crises,” Wansink, Brian—Advances in Food and Nutrition Research, (2004, Vol. 48, 103–50). Portions of Chapter 12 were adopted from an earlier article in the Journal of Consumer Affairs and republished with permission of Sage Publishing, Inc. The full citation of the article is: Wansink, Brian (2003), “How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Journal of Consumer Affairs, 37:2 (Winter), 305–16. Portions of Chapter 13 were adopted from an earlier article in the Review of Agricultural Economics and republished with permission of Blackwell Publishing. The full citation of the article is: Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney (2002), “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Columbia,” Review of Agricultural Economics, 24:2, 353–65. Portions of Chapter 14 were adopted from an earlier article in Journal of International Food and Agribusiness Marketing and republished with permission of Haworth Press, Inc. The full citation of the article is: Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren (2004), “Increasing the Acceptance of Soy-Based Foods,” Journal of International Food and Agribusiness Marketing, 16:1, 74–94. 00.FM.i-xiv_Wans.indd฀฀฀12 3/30/05฀฀฀2:46:01฀PM Marketing Nutrition 00.FM.i-xiv_Wans.indd฀฀฀13 3/30/05฀฀฀2:46:01฀PM 00.FM.i-xiv_Wans.indd฀฀฀14 3/30/05฀฀฀2:46:01฀PM ...