Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

Appendix B: Legislative Developments, 1933-38

appendix b Legislative Developments, 1933–38 1933 s 1592—capper bill Prepared by advertising and publishing interests to prevent the stringent censorship of advertising expressed in S 1944. Introduced in the Senate by Arthur Capper (R-Kans.). s 1944—tugwell bill Prevented misbranding and false advertising of food,drugs,and cosmetics.Prepared by the Department of Agriculture. Introduced in the Senate by Royal S. Copeland (D-N.Y.). Introduced in the House by William I. Sirovich (D-N.Y.). Senate hearing held in December 1933. 1934 hr 6376—black bill Prepared by proprietary industries as an alternative to S 1944. Introduced in the House by Loring M. Black (D-N.Y.). Introduced in the Senate by Hubert D. Stephens (D-Miss.). s 2858—mccarran-jenckes bill Reflected the interests of food and pharmaceutical industries. Introduced in the Senate by Patrick A. McCarran (D-Nev.). Introduced in the House by Virginia Ellis Jenckes (D-Ind.). s 2000—tugwell bill/copeland bill Revised version of S 1944 that required stricter criteria for false advertising. hr 7426—sirovich bill Proposed a relaxation of S 2000’s grading requirements. Introduced in the House by William I. Sirovich. hr 8316—boland bill Proposed more regulation of industry than envisioned in S 1944. Prepared for Consumers ’ Research Inc. Introduced in the House by Patrick J. Boland (D-Mass.). s 2800—copeland bill Revised version of S 2000 that removed mandatory grading. Senate hearing held in February and March 1934. Won only tentative support in the Senate and no attention from the House. 1935 s 5—copeland bill Revised version of S 2800 that simplified the definition of false advertising, dropped compulsory government grading,and struck a provision for voluntary factory inspections at manufacturers’ expense. Senate hearing held in March 1935. House hearing held in August 1935. Passed Senate in June 1936. s 580—mccarran bill Reflected the interests of the food and pharmaceutical industries. Introduced in the Senate by Patrick A. McCarran. hr 3972—mead bill Reflected the interests of the proprietary industry.Introduced in the Senate by James Michael Mead (D-N.Y.). hr 8941 A version of HR 3972 introduced in the House by Virginia Ellis Jenckes. House hearing held in August 1935. 206 . appendix b s 2909—walsh bill Gave the Federal Trade Commission (FTC) the power to regulate advertising. Introduced in the Senate by David I. Walsh (D-Mass.). hr 8744 S 2909’s companion bill. Introduced in the House by Richard Russell Jr. (D-Ga.). 1937–38 s 5—revised version Did not regulate advertising of food,drugs,and cosmetics.Resubmitted to the Senate as an amendment to the Federal Food and Drugs Act of 1906 by Royal S. Copeland in January 1937. Passed the Senate in March 1937. Passed the House in June 1938 to become law. hr 300—chapman bill Nearly identical to the version of S 5 passed by the Senate in June 1936. Introduced in the House by Virgil M. Chapman (D-Ky.). hr 5286—coffee bill Reflected the concerns and demands of Consumers Union of the United States Inc. Introduced in the House by John M. Coffee (D-Wash.). hr 3143—lea bill Gave the FTC control over advertising of food, drugs, and cosmetics but gave the Food and Drug Administration (FDA) control over labeling and testing. Introduced in the House by Clarence F. Lea (D-Ga.). Passed the House in June 1937. s 1077—wheeler bill Theoretically a companion bill to HR 3143 but gave the FDA, not the FTC, power over advertising of food, drugs, and cosmetics. Introduced in the Senate by Burton Wheeler (D-Mont.). Passed the Senate in June 1937. s 1077—wheeler-lea bill Contained the exact text of the Lea bill but regulated advertising of food, drugs, and cosmetics by amending the 1914 Federal Trade Commission Act. Introduced in the House by Burton Wheeler. Passed the House in January 1938. Passed the Senate in March 1938 to become law. appendix b · 207 ...