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summary
The People’s Republic of China began the 21st century with a new-and-improved public relations approach that was meant to counter anxieties about China’s role in the world while simultaneously showcasing the leadership’s policies to a domestic audience. Crucial to this communication strategy have been networked spectacles: elaborate mass event, designed to reconfigure organisations, ideas, and the relations between people. In this book, Florian Schneider analyses large-scale projects like the Beijing Olympics and Shanghai Expo to show how such spectacles became part of the ruling party’s governance toolkit under Hu Jintao’s leadership, and how their legacy informs politics and political communication in China to this day.

Table of Contents

  1. Cover
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  1. Half Title Page
  2. pp. 1-2
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  1. Title Page
  2. p. 3
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  1. Copyright Page
  2. p. 4
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  1. Dedication
  2. pp. 5-6
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  1. Table of Contents
  2. pp. 7-10
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  1. Acknowledgements
  2. pp. 11-14
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  1. Note on Conventions
  2. pp. 15-16
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  1. List of Abbreviations
  2. pp. 17-18
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  1. Chapter 1. Introduction: Making Sense of China’s Spectacles
  2. pp. 19-48
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  1. Chapter 2. Arriving on the World Stage
  2. pp. 49-76
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  1. Chapter 3. The Governance of China’s Networked Spectacles
  2. pp. 77-106
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  1. Chapter 4. Staging China’s Revival
  2. pp. 107-138
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  1. Chapter 5. Designing Chinese Nationalism
  2. pp. 139-172
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  1. Chapter 6. The Making of a Harmonious Utopia
  2. pp. 173-202
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  1. Chapter 7. Contested Nation Branding
  2. pp. 203-228
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  1. Chapter 8. Fractured Discourses, Idiosyncratic Interactions
  2. pp. 229-260
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  1. Chapter 9. Conclusion: The Legacy of China’s Mass Media Events
  2. pp. 261-276
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  1. List of References
  2. pp. 277-306
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  1. Glossary
  2. pp. 307-312
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  1. Index
  2. pp. 313-329
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Additional Information

ISBN
9789400603479
Related ISBN(s)
9789087283247
MARC Record
OCLC
1198645118
Launched on MUSE
2021-04-12
Language
English
Open Access
Yes
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