In this Book

summary
The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier.

The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures.

Contributors:
David Abrahamson, Northwestern University
James L. Baughman, University of Wisconsin-Madison
Kenneth Cmiel (d. 2006)
James Danky, University of Wisconsin-Madison
Robert DeMaria Jr., Vassar College
Donald A. Downs, University of Wisconsin-Madison
Robert W. Frase (d. 2003)
Paul C. Gutjahr, Indiana University
David D. Hall, Harvard Divinity School
John B. Hench, American Antiquarian Society
Patrick Henry, New York City College of Technology
Dan Lacy (d. 2001)
Marshall Leaffer, Indiana University
Bruce Lewenstein, Cornell University
Elizabeth Long, Rice University
Beth Luey, Arizona State University
Tom McCarthy, Beirut, Lebanon
Laura J. Miller, Brandeis University
Priscilla Coit Murphy, Chapel Hill, N.C.
David Paul Nord, Indiana University
Carol Polsgrove, Indiana University
David Reinking, Clemson University
Jane Rhodes, Macalester College
John V. Richardson Jr., University of California, Los Angeles
Joan Shelley Rubin, University of Rochester
Michael Schudson, University of California, San Diego, and Columbia University
Linda Scott, University of Oxford
Dan Simon, Seven Stories Press
Ilan Stavans, Amherst College
Harvey M. Teres, Syracuse University
John B. Thompson, University of Cambridge
Trysh Travis, University of Florida
Jonathan Zimmerman, New York University



Table of Contents

  1. Cover
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  1. Title Page, Copyright
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  1. Contents
  2. pp. v-viii
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  1. Figures and Tables
  2. pp. ix-xii
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  1. Contributors
  2. pp. xiii-xiv
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  1. Editors’ and Authors’ Acknowledgments
  2. pp. xv-xvi
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  1. CHAPTER 1 General Introduction: The Enduring Book in a Multimedia Age
  2. Michael Schudson
  3. pp. 1-22
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  1. PART I. Technological, Business, and Government Foundations
  2. pp. 23-24
  1. Introduction
  2. pp. 25-28
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  1. CHAPTER 2 The Organization of the Book Publishing Industry
  2. Beth Luey
  3. pp. 29-54
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  1. CHAPTER 3 Book Production Technology since 1945
  2. Patrick Henry
  3. pp. 55-71
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  1. CHAPTER 4 Markets and Audiences
  2. Linda M. Scott
  3. pp. 72-90
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  1. CHAPTER 5 Selling the Product
  2. Laura J. Miller
  3. pp. 91-106
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  1. CHAPTER 6 The Right Niche: Consumer Magazines and Advertisers
  2. David Abrahamson and Carol Polsgrove
  3. pp. 107-118
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  1. CHAPTER 7 Wounded but Not Slain: The Orderly Retreat of the American Newspaper
  2. James L. Baughman
  3. pp. 119-134
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  1. CHAPTER 8 Government Censorship since 1945
  2. Donald A. Downs
  3. pp. 135-150
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  1. CHAPTER 9 American Copyright Law since 1945
  2. Marshall Leaffer
  3. pp. 151-166
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  1. CHAPTER 10 U.S. Government Publishing in the Postwar Era
  2. David Paul Nord and John V. Richardson Jr.
  3. pp. 167-178
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  1. PART II. Forms and Institutions of Mediation and Subsidy
  2. pp. 179-180
  1. Introduction
  2. pp. 181-185
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  1. CHAPTER 11 Building on the 1940s
  2. John B. Hench
  3. pp. 186-209
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  1. CHAPTER 12 Editorial Vision and the Role of the Independent Publisher
  2. Dan Simon and Tom McCarthy
  3. pp. 210-222
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  1. CHAPTER 13 Literary Culture, Criticism, and Bibliography
  2. David D. Hall
  3. pp. 223-255
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  1. CHAPTER 14 Magazines and the Making of Authors
  2. Carol Polsgrove
  3. pp. 256-268
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  1. CHAPTER 15 The Oppositional Press
  2. James P. Danky
  3. pp. 269-285
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  1. CHAPTER 16 The Black Press and Radical Print Culture
  2. Jane Rhodes
  3. pp. 286-303
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  1. CHAPTER 17 Where the Customer Is King: The Textbook in American Culture
  2. Jonathan Zimmerman
  3. pp. 304-324
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  1. CHAPTER 18 Libraries, Books, and the Information Age
  2. Kenneth Cmiel
  3. pp. 325-346
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  1. CHAPTER 19 Science Books since 1945
  2. Bruce V. Lewenstein
  3. pp. 347-360
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  1. CHAPTER 20 U.S. Academic Publishing in the Digital Age
  2. John B. Thompson
  3. pp. 361-375
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  1. CHAPTER 21 The Perseverance of Print-Bound Saints: Protestant Book Publishing
  2. Paul C. Gutjahr
  3. pp. 376-388
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  1. CHAPTER 22 Bilingual Nation: Spanish-Language Books in the United States since the 1960s
  2. Ilan Stavans
  3. pp. 389-406
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  1. PART III. Reading, Identity, and Community
  2. pp. 407-408
  1. Introduction
  2. pp. 409-411
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  1. CHAPTER 23 The Enduring Reader
  2. Joan Shelley Rubin
  3. pp. 412-431
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  1. CHAPTER 24 Reading the Language of the Heart: The “Big Book” of Alcoholics Anonymous
  2. pp. 432-446
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  1. CHAPTER 25 Books and the Media: The Silent Spring Debate
  2. Priscilla Coit Murphy
  3. pp. 447-458
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  1. CHAPTER 26 The Chat-An-Hour Social and Cultural Club: African American Women Readers
  2. Elizabeth Long
  3. pp. 459-471
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  1. CHAPTER 27 Book Collecting and the Book as Object
  2. Robert DeMaria Jr.
  3. pp. 472-484
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  1. CHAPTER 28 Valuing Reading, Writing, and Books in a Post-Typographic World
  2. David Reinking
  3. pp. 485-502
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  1. Reading the Data on Books, Newspapers, and Magazines: A Statistical Appendix
  2. Laura J. Miller and David Paul Nord
  3. pp. 503-518
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  1. Notes
  2. pp. 519-598
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  1. Index
  2. pp. 599-618
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Additional Information

ISBN
9781469627212
Related ISBN
9780807832851
MARC Record
OCLC
966879821
Pages
640
Launched on MUSE
2017-01-01
Language
English
Open Access
No
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