The Sexual Clock: Middle-Aged American Women and Sexual Vitality in the 1960s and 1970s

In the wake of the "sexual revolution" of the 1960s and 1970s, a new American consensus emerged both that women's sexual lives remained important past their youth and that women's sexual pleasure generally increased into middle age. Challenging the idea that older people were (or ought to be) asexual, mainstream pundits suggested ways to retain or even improve one's sexual vitality into middle age and beyond, and argued that sex itself was both physically and emotionally rejuvenating. New attitudes toward middle-aged women's sexuality did not entirely supplant a more traditional body project whose focus was physical maintenance, the appearance of youthfulness, and a nostalgic return to the "true" (that is, younger) self. Yet by the 1970s, increasing numbers of middle-aged women began to consider sexual renewal as an avenue for personal and relational growth, sparked by unexpected shifts in midlife, the mainstreaming of feminist critiques of ageism, and a new ethos of self-actualization. The redefinition of sexuality as a lifelong journey enabled middle-aged women to reconsider their intimate relationships and their bodies, rethink their assumptions about age and sexual desirability, and examine their current levels of sexual satisfaction. By defying the notion that aging was inherently shameful and desexualizing for women, sexologists and feminists of the late 1960s and 1970s offered a significant challenge to the "sexual clock" and helped to redefine middle age as a time of continued growth.