This article explores the large Scandinavian trade in cheap and colorful Chinese silk textiles between 1731 and 1761. Most pieces brought from Canton (Guangzhou) to Denmark and Sweden were monochrome, with discreet designs and patterns. What stood out was the wide color assortment, shades named with a nomenclature shared by the European East India companies. Changing quantities of different shades of red and blue silks reveal shifting Scandinavian consumer demands. The lack of new colors in the assortment of cheap and cheerful Chinese silks suggests, however, that Canton only played a limited role as a fashion leader.