The Softest Hard Sell: Bronowski’s Approach to Communicating Science

A decade of friendship and professional interaction between the author and Jacob Bronowski is described. Their shared concern for the integration and acceptance of science and technology along with humanities and social science is expressed. The unique aspects of Bronowski as a ‘popularizer’ of science are viewed in the context of his creative endeavors as a communicator and his courage to be undaunted by his critics. His great impact on an enormous number of individuals is acknowledged.