Abstract

This study illustrates how mainstream journalists employed racial stereotypes to depict controversial Black American boxer Sonny Liston in the early 1960s. The historical-critical narrative employs Raymond Williams’s theory of hegemony to account for the vacillating media portrayals of the boxer over time, particularly before and after Muhammad Ali emerged as a social problem for White America. This perspective highlights both the practices and the social fissures that defined sports and media promotions during that era.

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Additional Information

ISSN
1940-5073
Print ISSN
1558-4313
Pages
pp. 119-137
Launched on MUSE
2015-03-21
Open Access
No
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