Creativity in Advertising

William M. O'Barr

doi:10.1353/asr.2011.0006

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Advertising & Society Review

Advertising & Society Review
Volume 11, Issue 4, 2011
Advertising Educational Foundation
Article
Additional Information

Creativity in Advertising^*
William M. O'Barr

Fig. 9.

Ogilvy's Ads Typically Had Long, Engaging Headlines²⁰

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Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Additional Information

ISSN

2475-1790

Launched on MUSE

2011-01-04

Open Access

Yes

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