Abstract

Using video and audio clips, physical appearance is explored in communicator credibility, physical attractiveness, stereotypes and career barriers, sports audiences, and media richness for sex differences in sportscaster credibility across media types. Results indicate attractiveness is positively correlated with competence, expertness, dynamism, and trustworthiness, except when sportscasters are highly attractive. Visual versus auditory media significantly impacts perceived attractiveness of female sportscasters. Both males and females find physical attractiveness unimportant in rating credibility of a sportscaster.

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Additional Information

ISSN
1940-5073
Print ISSN
1558-4313
Pages
pp. 1-34
Launched on MUSE
2010-08-15
Open Access
No
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