In lieu of an abstract, here is a brief excerpt of the content:

  • A Comprehensive Bibliography of Advertising and Society, 1980–2000

Versions downloaded prior to July 20, 2001 may contain typographical errors

Aaker, D. A. and Bruzzone, D. E. (1981). “Viewer Perceptions of Prime-Time Television Advertising.” Journal of Advertising Research 21 (5)(October): 15–23.
Aaker, J. L. and Maheswaran, D. (1997). “The Effect of Cultural Orientation on Persuasion.” Journal of Consumer Research 24 (3)(December): 315–328.
Aaker, J. L. and Williams, P. (1998). “Empathy Versus Pride: The Influence of Emotional Appeals Across Cultures.” Journal of Consumer Research 25 (3)(December): 241–261.
Abe, M. (1997). “A Household-Level Television Advertising Exposure Model.” Journal of Marketing Research 34 (3): 394–406.
Abrams, B. (1992). “Sticking It to the Establishment: Social Turnabouts in Credit Card Advertising.” ETC: A Review of General Semantics 49 (3)(Fall): 267–278.
Abrams, D., Thomas, J., et al. (1990). “Numerical Distinctiveness, Social Identity, and Gender Silence.” British Journal of Social Psychology 29 (1)(March): 87–92.
Ackerberg, D. A. (1997). Advertising, Learning, and Consumer Choice in Experience Market Goods. New Haven, CT, Yale University.
Adab, B. (1997). Translation Strategies and Cross-Cultural Constraints: A Case Study of the Translation of Advertising Texts, Aston University.
Adams, W. C. (1982). Media Power in Presidential Elections: An Exploratory Analysis, 1960–1980. The President and the Public. Philadelphia, PA, Institute of the Study of Human Issues: 111–141.
Adamson, N. (1992–1993). “Subversive Visions and Imaginary Utopias: Odilon Redon and the Anarchist Connection.” Melbourne Historical Journal (Australia) 22: 22–38.
Adegbija, E. E. (1983). A Speech Act Analysis of Consumer Advertisements.
Adkins-Covert, T. J. (1997). Mobilization Propaganda: Advertisements in Women’s Magazines during World War II, American Sociological Association (ASA).
Agres, S. J., Edell, J. A., et al., Eds. (1990). Emotion in Advertising: Theoretical and Practical Explorations. New York, Quorum Books.
Ahmed, S. A. (1986). “The Language Press in India: A Case Study of Malayalam Newspapers.” Gazette: The International Journal for Mass Communication Studies (Netherlands) 38: 71–82.
Ahsen, A. (1988). “Imagery, Unvividness Paradox, and the Paradigm of Control.” Journal of Mental Imagery 12 (3–4)(Fall–Winter): 1–44.
Ahuvia, A. C. (1998). “Social Criticism of Advertising: On the Role of Literary Theory and the Use of Data.” Journal of Advertising 27 (1)(Spring): 143–162.
Aidman, A. (1995). “Children, Television, and the Market.” Journal of Communication 45 (4)(Autumn): 170–173.
Alaniz, M. L. (1998). “Alcohol Availability and Targeted Advertising in Racial Ethnic Minority Communities.” Alcohol Health and Research World 22 (4): 286–289.
Alaniz, M. L. and Wilkes, C. (1995). “Reinterpreting Latino Culture in the Commodity Form: The Case of Alcohol Advertising in the Mexican American Community.” Hispanic Journal of Behavioral Sciences 17 (4)(November): 430–451.
Alaniz, M. L. and Wilkes, C. (1998). “Pro-Drinking Messages and Message Environments for Young Adults: The Case of Alcohol Industry Advertising in African-American, Latino, and Native American Communities.” Journal of Public Health Policy 19 (4): 447–471.
Albers-Miller, N. D. and Gelb, B. D. (1996). “Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries.” Journal of Advertising 25 (4)(Winter): 57–70.
Alden, D. L. and Crowley, A. E. (1995). “Sex Guilt and Receptivity to Condom Advertising.” Journal of Applied Social Psychology 25 (16)(August 16): 1446–1463.
Alden, D. L. and et al. (1995). “The Use of Humor in Asian and Western Television Advertising: A Four-Country Comparison.” Journal of Asia-Pacific Business 1 (2): 3–23.
Alden, D. L. and Hoyer, W. D. (1993). “An Examination of Cognitive Factors Related to Humorousness in Television Advertising.” Journal of Advertising 22 (2)(June): 29–37.
Alexander, A. and Morrison, M. A. (1995). “Electric Toyland and the Structures of Power: An Analysis of Critical Studies on Children as Consumers.” Critical Studies in Mass Communication 12 (3)(September): 344–353.
Alexander, V. D. (1994). “The Image of Children in Magazine Advertisements from 1905 to 1990...

Additional Information

ISSN
2475-1790
Launched on MUSE
2001-01-01
Open Access
No
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