Prestige and the University Press

The rhetoric of prestige vis-à-vis university presses has taken many forms in the pages of this journal over the last thirty-six years. Two main types of prestige by association are identified in this article: institutional prestige (to host universities) and individual prestige (to authors and administrators at the host institutions). Although 'manipulating' prestige may be difficult, holding dear the original mission of university presses may help to strengthen the status and image of university presses, even in times of financial hardship.