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Cinematic Destiny: Marvel Studios and the Trade Stories of Industrial Convergence
- Cinema Journal
- University of Texas Press
- Volume 52, Number 1, Fall 2012
- pp. 1-24
- 10.1353/cj.2012.0108
- Article
- Additional Information
Between 2005 and 2009, Marvel Studios' independent film production diverted creative and economic power from major studios once licensed to use its comic book properties. Marvel negotiated and legitimated this changed relationship through self-reflexive trade stories that positioned comic book managers as inevitably integral to a reimagined film production culture.