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Suggestions for Further Reading*

[Editor’s Note: This article is a part of ADText.]

Most ADText topics are also discussed in other scholarly articles and books, in the advertising trade press, and elsewhere on the Internet. This document provides a guide to sources in Advertising & Society Review that contain further discussion of ADText topics.

Some of the connections are more direct than others, but all of those mentioned have the potential to encourage further thought and examination of the many issues raised by the ADText units.

Users are also encouraged to search the Internet (including Google Scholar) for additional information on ADText topics. A set of keywords are provided below that may be helpful in Internet searches.

Please note: Both references and links are provided to specific A&SR articles. However, you will need to have access to A&SR for the links to work. Libraries may order this title as part of a MUSE subscription package. To order single title subscriptions for this journal, please visit the MUSE Single Title Price List http://muse.jhu.edu/about/order/singles.html. If you are associated with a college or university and do not have automatic access to A&SR, consult your reference librarian.

What is Advertising?

Keywords: history of advertising, Raymond Williams on advertising, salesmanship in print, salesman, propaganda, product placement, commercial speech

  • Interview with Sut Jhally
    Jhally, Sut, and William M. O’Barr
    A&SR 3.2
    Cultural critic Sut Jhally discusses his views on advertising and society

A Brief History of Advertising in America

Keywords: history of advertising, Benjamin Franklin and advertising, James Gordon Bennett, traveling salesman, salesmanship, P.T. Barnum, Hartman Center for Sales Advertising and Marketing at Duke University, Archives Center in the Museum of American History (Smithsonian), brand, consumerism, history of radio, history of television, global advertising, narrowcasting

  • Interview with Lee Peeler
    Peeler, Lee, and Linda M. Scott
    A&SR 12.4
    Interview with a president of the National Advertising Review Council (NARC), now Advertising Self-Regulatory Council (ASRC)

  • Interview with Mary Wells
    Wells, Mary, and Linda M. Scott
    A&SR 12.3
    Interview with a leading advertising practitioner of the 20th century

  • The Rise of the Jingle
    Taylor, Timothy D.
    A&SR 11.2
    Jingles were a mainstay of advertising in the early 20th century

“Subliminal” Advertising

Keywords: subliminal advertising, Vance Packard, motivational research, David Ogilvy, Wilson Bryan Key

High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture

Keywords: advertising and literature, advertising and art, advertising and film, advertising and popular culture, Super Bowl ads

  • JetBlue Roundtable
    Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
    A&SR 10.1
    Discussion of creative philosophy and practices, including influence of the arts

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Discussion of Super Bowl advertising

Advertising in the Public’s Eye

Keywords: Gallup polls, public opinion about advertising, American Association of Advertising Agencies

  • Roundtable: Work-life Balance
    Scott, Linda, Tara DeVeaux, Claire Behar, Andrea Sullivan, Jami Fullerton, and Alice Kendrick
    A&SR 14.4
    TV shows and movies that depict advertising jobs

  • Interview with Lee Peeler
    Peeler, Lee, and Linda M. Scott
    A&SR 12.4
    Discussion of the public’s perception of regulation and false advertising

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Public reaction to the Dove Campaign for Real Beauty

Public Service Advertising

Keywords: Public Service Advertising, PSAs, Committee on Public Information, Ad Council, Smokey Bear, Keep America Beautiful Inc., United Negro College Fund, Partnership for a Drug-Free America

Representations of Masculinity and Femininity in Advertising

Keywords: culture and gender, advertising and masculinity, advertising and femininity, advertising and gender, idealized masculinity, idealized femininity, The Commercial Closet Association, Glaad Advertising Media Program, Jean Kilbourne, Still Killing Us Softly, Jackson Katz

  • Roundtable: Work-life Balance
    Scott, Linda, Tara DeVeaux, Claire Behar, Andrea Sullivan, Jami Fullerton, and Alice Kendrick
    A&SR 14.4
    A look at how women balance work/life challenges in advertising jobs

  • Interview with Mary Wells
    Wells, Mary, and Linda M. Scott
    A&SR 12.3
    Interview with a leading advertising practitioner of the 20th century

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Discussion of the Dove Campaign for Real Beauty

  • The Road to Motherhood
    Thomsen, Thyra Uth and Elin Brandi Sørensen
    A&SR 7.4
    Motherhood as depicted in advertising

  • Roundtable on Advertising and the New Masculinities
    O’Barr, William M., Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, and Simon Bowden
    A&SR 5.4
    Discussion of masculinity in contemporary advertising

Advertising and Christmas

Keywords: advertising and Christmas, history of Christmas, Clement Clarke Moore, history of Santa Claus, Coca-Cola and Santa Claus, Christmas and gender, globalization of Christmas, Hanukkah, Kwanzaa

The Interpretation of Advertisements

Keywords: interpretation of art, Raymond Williams, Museum of Television and Radio, the Paley Center for Media, Archive Center in the Museum of American History (Smithsonian), Hartman Center for Sales, Advertising, and Marketing History at Duke University, Roland Marchand and advertising, Edward Said and Orientalism, Stuart Hall, critical theory, Judith Williamson and advertising, Apple 1984, IBM and The Little Tramp, Charlie Chaplin and Modern Times, semiotics and advertising

The Role of Research in Advertising

Keywords: advertising and research, advertising and account planning, focus group, demography, psychographics, VALS System

  • JetBlue Roundtable
    Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
    A&SR 10.1
    Discussion of relation of research to creativity

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Discussion of the extensive research associated with Dove Campaign for Real Beauty

Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers

Keywords: multiculturalism and advertising, niche marketing, advertising to Latinos, Arlene Davila, advertising to African Americans, gay marketing, Katherine Sender, Commercial Closet Association, Glaad Advertising Media Program

  • Interview with Michael Wilke
    Wilke, Michael, and William Mazzarella
    A&SR 3.2
    The founder of Commercial Closet discusses representations of, and advertising to, gay men

  • Roundtable on Values in Advertising
    Ewen, Stuart, Ritch Goldstein, Fred Irwin, William O’Barr, Cynthia Round, Juliet Schor, and Linda Scott
    A&SR 3.1
    Discussion includes consideration of African Americans in ads

The Management of Brands

Keywords: brand, history of branding, mind-share branding, emotional branding, viral branding, cultural branding, Brand America, brand trouble

  • Islamic Brands Ready for Takeoff
    Temporal, Paul
    A&SR 10.4
    Extension of the discussion of Muslims and “Brand America” in ADText to a broader consideration of Islamic brands

  • JetBlue Roundtable
    Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
    A&SR 10.1
    Management of the JetBlue brand

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Creating and managing the Dove brand

Ethics and Advertising

Keywords: ethics and advertising, advertising ethics, deceptive advertising, Federal Trade Commission, false advertising, caveat emptor, misleading advertising, subliminal advertising, advertising to children, National Advertising Review Council, Children’s Advertising Review Unit

Advertising in China

Keywords: Chinese advertising, socialist realism, capitalist realism, Jing Wang and advertising, restrictions on advertising in China

  • Interview with Stephan Loerke
    Loerke, Stephan, and Linda M. Scott
    A&SR 13.1
    China’s adaptations to the codes of the World Federation of Advertisers

Creativity in Advertising

Keywords: creativity in advertising, the creative process, creative brief, creative revolution in advertising, Bill Bernbach, David Ogilvy, Leo Burnett, Clio Awards, International Advertising Festival

  • Interview with Mary Wells
    Wells, Mary, and Linda M. Scott
    A&SR 12.3
    Interview with a leading advertising practitioner of the 20th century

  • JetBlue Roundtable
    Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
    A&SR 10.1
    Creative philosophy and practice

  • R/GA Roundtable
    Law, Nick, Chloe Gottlieb, Jay Zasa, Barry Wacksman, and Linda Scott
    A&SR 10.1
    Creativity and advertising

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    How the Dove Campaign for Real Beauty was created

Advertising in Brazil

Keywords: advertising in Brazil, telenovela, DPZ, Almap/BBDO, W/Brasil, ghost ads

Advertising in India

Keywords: advertising in India, William Mazzarella, McDonaldization, Coca-colonization, Kama Sutra, viral advertising in India

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    The Dove campaigns parallels the Sunsilk digital campaign in India

Children and Advertising

Keywords: children and advertising, marketing to children, Children’s Aadvertising Review Unit, Federal Trade Commision, Action for Children’s Television, Peggy Charon, obesity and advertising, Joe Camel

Global Advertising

Keywords: global advertising, export advertising, international advertising, Marcio Moreira, Shelly Lazarus, pattern advertising

  • Interview with Oliver Gray
    Gray, Oliver, and Linda M. Scott
    A&SR 13.1
    European regulation and branding according to local laws and values

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Dove as a global brand

Media and Advertising

Keywords: media and advertising, salesmanship, salesmanship in print, radio advertising, history of television, video tape, cable television, social networking, viral advertising, marketing communications

  • Interview with Adam Dorn
    Dorn, Adam, and Alan Bradshaw
    A&SR 11.3
    How music supports brands and in return the ads sell the music

  • JetBlue Roundtable
    Montague, Ty, Rosemarie Ryan, Kristina Lenz, and Linda M. Scott
    A&SR 10.1
    Consideration of uses of new media in JetBlue advertising

  • R/GA Roundtable
    Law, Nick, Chloe Gottlieb, Jay Zasa, Barry Wacksman, and Linda Scott
    A&SR 10.1
    Consideration of advertising and new media forms

The Rise and Fall of the TV Commercial

Keywords: history of TV commercials, early TV commercials, infomercial

  • Interview with Jo Ann Ross
    Ross, Jo Ann, and Linda M. Scott
    A&SR 12.3
    Advertising executive talks about product placement in reality TV shows

Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Keywords: Matthew Weiner, Mad Men, 1960s advertising, advertising and Madison Avenue, The Man in the Grey Flannel Suit

  • Interview with Mary Wells
    Wells, Mary, and Linda M. Scott
    A&SR 12.3
    Interview with a leading advertising practitioner of the 20th century

  • Interview with Janet Riccio
    Riccio, Janet, and Linda Scott
    A&SR 9.4
    Women’s positions in ad agencies have changed greatly since the 1960s

Sex in Advertising

Keywords: sex and advertising, gender and advertising, women and advertising, men and advertising, femininity and advertising, masculinity and advertising

  • Nowadays
    Hollander, Anne
    A&SR 8.2
    Sexualities in clothing trends

  • Interview with Sut Jhally
    Jhally, Sut, and William M. O’Barr
    A&SR 3.2
    Cultural critic Sut Jhally discusses advertising and society

  • Interview with Michael Wilke
    Wilke, Michael, and William Mazzarella
    A&SR 3.2
    The founder of Commercial Closet discusses representations of and advertising to gay men

Hollywood Looks at Advertising

Keywords: Hollywood and advertising, representations of advertising in film, advertising and movies, advertising and public culture, advertising and popular culture

Niche Advertising: Gay Consumers

Keywords: Niche advertising, advertising to gays, LGBTQ advertising, multiculturalism and advertising

  • Interview with Michael Wilke
    Wilke, Michael, and William Mazzarella
    A&SR 3.2
    The founder of Commercial Closet discusses representations of and advertising to gay men

Super Bowl Commercials: America’s Annual Festival of Advertising

Keywords: Super Bowl Advertising, best commercials and Super Bowl, user-generated advertising

  • Dove Campaign Roundtable
    Fielding, Daryl, Dennis Lewis, Mel White, Alessandro Manfredi, and Linda Scott
    A&SR 9.4
    Dove Campaign for Real Beauty ran a unique Super Bowl ad

  • What Is Advertising?
    O’Barr, William M.
    A&SR 6.3
    Super Bowl advertising as the official art of capitalist society

Sexuality, Race and Ethnicity in Advertising

Keywords: Sexuality, race and ethnicity in advertising. Also: search for particular racial and ethnic groups and advertising

Native Americans in Advertising

Keywords: Native Americans and advertising, ethnic imagery and advertising. Note: take care not to confuse “Native American” with “Native” advertising.

Emma G. Hymas

Since 2005, Emma Hymas serves as senior assistant editor of ADTextOnline.org, which will consist of more than 25 units published as supplements to A&SR.

Footnotes

* Updated 2015. Original version published in A&SR 12.1