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Table of Contents

  1. Editorial Issue 16.2 – Advertising expansions
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2015.0011
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Articles

  1. An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender
  2. Maya F. Farah, Lamis El Samad
  3. DOI: https://doi.org/10.1353/asr.2015.0012
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  1. The Economist Espresso: An interview with Michael Brunt (CMO), and Tom Standage (Deputy Editor)
  2. Astrid Van den Bossche
  3. DOI: https://doi.org/10.1353/asr.2015.0013
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Book Review

  1. The Handbook of International Advertising Research ed. by Hong Cheng (review)
  2. Astrid Van den Bossche
  3. DOI: https://doi.org/10.1353/asr.2015.0014
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Supplement: Adtext: An Online Curriculum

  1. Suggestions for Further Reading
  2. Emma G. Hymas
  3. DOI: https://doi.org/10.1353/asr.2015.0010
  4. open access
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