Killing us softly: Advertising's image of women
J Kilbourne - 1979 - psycnet.apa.org
J Kilbourne
1979•psycnet.apa.orgBased on the work of Jean Kilbourne, the video presents examples from magazines,
newspapers, album covers, and store-front windows to analyze a $130 billion a year
industry that preys on the fears and insecurities of consumers. Advertisers peddle an
unattainable image that makes us feel like failures when we cannot live up to these
standards. Dr. Kilbourne shows her audience that ads may seem harmless and funny by
themselves, but they add up to a form of cultural conditioning and their message is deadly …
newspapers, album covers, and store-front windows to analyze a $130 billion a year
industry that preys on the fears and insecurities of consumers. Advertisers peddle an
unattainable image that makes us feel like failures when we cannot live up to these
standards. Dr. Kilbourne shows her audience that ads may seem harmless and funny by
themselves, but they add up to a form of cultural conditioning and their message is deadly …
Abstract
Based on the work of Jean Kilbourne, the video presents examples from magazines, newspapers, album covers, and store-front windows to analyze a $130 billion a year industry that preys on the fears and insecurities of consumers. Advertisers peddle an unattainable image that makes us feel like failures when we cannot live up to these standards. Dr. Kilbourne shows her audience that ads may seem harmless and funny by themselves, but they add up to a form of cultural conditioning and their message is deadly serious.(PsycEXTRA Database Record (c) 2016 APA, all rights reserved)
American Psychological Association