[BOOK][B] Creating the modern man: American magazines and consumer culture, 1900-1950
T Pendergast - 2000 - books.google.com
T Pendergast
2000•books.google.comPendergast traces the shift in US periodicals from Victorian masculinity--which valued
character, integrity, hard work, and duty--to modern masculinity--which valued personality,
self-realization, and image. Arguing that the rise of mass consumer culture was a key factor
in the change, he describes how such magazines as American Magazine, Esquire, and True
presented masculinity in ways that reflected the magazines' relationship to advertisers,
contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR
character, integrity, hard work, and duty--to modern masculinity--which valued personality,
self-realization, and image. Arguing that the rise of mass consumer culture was a key factor
in the change, he describes how such magazines as American Magazine, Esquire, and True
presented masculinity in ways that reflected the magazines' relationship to advertisers,
contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR
Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self-realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR
books.google.com