A review of the literature indicates a plethora of studies examining the coverage of Middle Eastern conflicts, but hardly any research has been explicitly framed as being developed from a peace/war journalism perspective. The current study, therefore, represents a substantive effort to remedy this deficiency. It examines the extent to which the 2010 Mavi Marmara incident is framed based on Johan Galtung’s classification of peace/war journalism. A content analysis of 156 online stories from Haaretz, The Guardian, and The New York Times suggests that overall differences exist among the war/peace narratives published in the three newspapers. The validity of few peace indicators used also was noted. The authors strongly advocate for the need to redefine indicators for peace journalism to reflect the concept as distinct from objective, and factual reporting.