The impact of physically attractive models on advertising evaluations
MJ Baker, GA Churchill Jr - Journal of Marketing research, 1977 - journals.sagepub.com
MJ Baker, GA Churchill Jr
Journal of Marketing research, 1977•journals.sagepub.comA considerable amount of social science research suggests an individual's initial perception
of and reaction to another individual are affected by the physical attractiveness of the other
person. The authors attempt to assess whether this general finding applies to people's
perceptions of advertisements. Specifically, they assess the impact of attractiveness of male
and female models on subjects' evaluations of ads, and seek to determine whether the
reactions depend on the sex of the ad reader or on the type of product being advertised.
of and reaction to another individual are affected by the physical attractiveness of the other
person. The authors attempt to assess whether this general finding applies to people's
perceptions of advertisements. Specifically, they assess the impact of attractiveness of male
and female models on subjects' evaluations of ads, and seek to determine whether the
reactions depend on the sex of the ad reader or on the type of product being advertised.
A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. The authors attempt to assess whether this general finding applies to people's perceptions of advertisements. Specifically, they assess the impact of attractiveness of male and female models on subjects’ evaluations of ads, and seek to determine whether the reactions depend on the sex of the ad reader or on the type of product being advertised.
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