Sportscasting and sports reporting: The power of gender bias
ST Eastman, AC Billings - Journal of Sport and Social Issues, 2000 - journals.sagepub.com
ST Eastman, AC Billings
Journal of Sport and Social Issues, 2000•journals.sagepub.comComparison of the sportscasting on ESPN and CNN and sports reporting in The New York
Times and USA Today revealed the very high degree of embedded favoritism toward men's
sports and men athletes, even at times when major women's sporting events were peaking
in newsworthiness. The quantity of gender bias was significantly greater on ESPN's
SportsCenter than on CNN's Sports Tonight, perhaps because of the somewhat different
audiences they target. In addition, the amount of gender bias—measured three different …
Times and USA Today revealed the very high degree of embedded favoritism toward men's
sports and men athletes, even at times when major women's sporting events were peaking
in newsworthiness. The quantity of gender bias was significantly greater on ESPN's
SportsCenter than on CNN's Sports Tonight, perhaps because of the somewhat different
audiences they target. In addition, the amount of gender bias—measured three different …
Comparison of the sportscasting on ESPN and CNN and sports reporting in The New York Times and USA Today revealed the very high degree of embedded favoritism toward men’s sports and men athletes, even at times when major women’s sporting events were peaking in newsworthiness. The quantity of gender bias was significantly greater on ESPN’s SportsCenter than on CNN’s Sports Tonight, perhaps because of the somewhat different audiences they target. In addition, the amount of gender bias—measured three different ways—in the respected The New York Times also far exceeded that of USA Today, a disheartening finding about America’s so-called newspaper of record. Week-by-week crossmedia comparisons demonstrated the much greater marginalization of women’s sports in the electronic media, suggesting that newspapers provide a somewhat more positive model for sports journalism.
Sage Journals