The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education. ASHE Higher Education Report, Volume 31, Number 2.
JD Toma, G Dubrow, M Hartley - ASHE Higher Education Report, 2005 - ERIC
JD Toma, G Dubrow, M Hartley
ASHE Higher Education Report, 2005•ERICInstitutional culture matters in higher education, and universities and colleges commonly
express the need to strengthen their culture. A strong culture is perceived, correctly so, to
engender a needed sense of connectedness between and among the varied constituents
associated with a campus. Linking organizational culture and social cohesion is not a novel
concept.(The authors use the terms
express the need to strengthen their culture. A strong culture is perceived, correctly so, to
engender a needed sense of connectedness between and among the varied constituents
associated with a campus. Linking organizational culture and social cohesion is not a novel
concept.(The authors use the terms
Institutional culture matters in higher education, and universities and colleges commonly express the need to strengthen their culture. A strong culture is perceived, correctly so, to engender a needed sense of connectedness between and among the varied constituents associated with a campus. Linking organizational culture and social cohesion is not a novel concept. (The authors use the terms
ERIC