Sažetak The digital strategy presents a framework for digital business transformation and an
inevitable requirement for achieving success in a digital world. The pace of change and
innovation in digital businesses is not slowing down and today almost no business can
ignore its digital aspect but what drives digital transformation is a strategy, not technology.
Therefore, the ability to digitally reimagine the business is determined by a clear digital
strategy, and the leaders able to implement it in the organization. Inertia is not the solution to …

Digital strategy is the use of Internet‐based platforms and data to inform and implement
online communication objectives that meet organizational goals. An organization's digital
strategy should parallel its overall communication strategy, which includes traditional
strategies. Digital strategy is an approach where organizations use online platforms and
digital data to fulfill marketing, advertising, and/or public relations goals and objectives.
Often a digital strategy uses big data to direct content and messaging to highly targeted and …

One thing that digital allows is what I call “plug and play dynamics”—meaning that
companies can attack specific areas of the value chain rather than having to own the whole
thing. This is because digital allows different services to be stitched together more quickly
and cheaply.