Race relations on prime time television.
RH Wiegel, JW Loomis, MJ Soja - Journal of Personality and Social …, 1980 - psycnet.apa.org
Conducted content analyses of 63 hrs of prime-time TV broadcasting to evaluate the
medium's messages with respect to cross-racial (CR) relationships. Findings reveal that
Black appearances constituted less than 9% of the human appearance time in product
commercials and programing, with CR interactions constituting less than 2% of human
appearance time in this sample. Ratings of the quality of these interaction episodes indicate
that the CR relationships were portrayed as cooperative but relatively formalized. As …
medium's messages with respect to cross-racial (CR) relationships. Findings reveal that
Black appearances constituted less than 9% of the human appearance time in product
commercials and programing, with CR interactions constituting less than 2% of human
appearance time in this sample. Ratings of the quality of these interaction episodes indicate
that the CR relationships were portrayed as cooperative but relatively formalized. As …
Race relations on prime time television reconsidered: Patterns of continuity and change
RH Weigel, EL Kim, JL Frost - Journal of Applied Social …, 1995 - Wiley Online Library
This study was designed to assess the changes that have occurred in the portrayals of black
people and cross‐racial relationships in prime‐time television broadcasting during the past
decade. By replicating the content analysis procedures used by Weigel, Loomis, and Soja
(1980), this investigation provided a consistent basis for comparing two similar samples of
television content drawn, respectively, from 1978 and 1989. Results of this comparison
indicated that, although black appearances and cross‐racial interactions were no more …
people and cross‐racial relationships in prime‐time television broadcasting during the past
decade. By replicating the content analysis procedures used by Weigel, Loomis, and Soja
(1980), this investigation provided a consistent basis for comparing two similar samples of
television content drawn, respectively, from 1978 and 1989. Results of this comparison
indicated that, although black appearances and cross‐racial interactions were no more …