This book analyses the dynamics of 'Andean-ness' (Andean identity) in relation to neoliberal policy reform and globalization, to new forms of cultural encounter, to the revalorization of tradition in the midst of rapid change, and to the so-called de-territorialization of identities and culture. Focusing on the central Andes, it is shown that inherited views of Andean-ness are increasingly losing ground even within the heartland. Yet at the same time, specific elements of 'lo andino' (the Andean, peasant, indigenous or Indian) remain in place. The book has 16 chapters comprising of conceptual, ethnographic and historical accounts.