From faktura to factography

BHD Buchloh - October, 1984 - JSTOR
BHD Buchloh
October, 1984JSTOR
As the first director of the Museum of Modern Art, Alfred Barr largely determined the goals
and policy of the institution that was to define the framework of production and reception for
the American neo-avant-garde. In 1927, just prior to the founding of the museum, Barr
traveled to the Soviet Union. This was to have been a survey journey, like the one he had
just completed in Weimar Germany, to explore current avant-garde production by artists
work-ing in the new revolutionary society. What he found there, however, was a situation of …
As the first director of the Museum of Modern Art, Alfred Barr largely determined the goals and policy of the institution that was to define the framework of production and reception for the American neo-avant-garde. In 1927, just prior to the founding of the museum, Barr traveled to the Soviet Union. This was to have been a survey journey, like the one he had just completed in Weimar Germany, to explore current avant-garde production by artists work-ing in the new revolutionary society. What he found there, however, was a situation of seemingly unmanageable conflict. On the one hand, he witnessed the extraordinary productivity of the original modernist avant-garde (extraordinary in terms of the number of its participants, both men and women, and in terms of the variety of modes of produc-tion: ranging from Malevich's late suprematist work through the Laboratory Period of the constructivists, to the Lef Group and the emerging productivist program, as well as agitprop theater and avant-garde films screened for mass audiences). On the other hand, there was the general awareness among artists and cultural theoreticians that they were participating in a final transformation of the modernist vanguard aesthetic, as they irrevocably changed those conditions of art production and reception inherited from bourgeois society and its institutions. Then, too, there was the growing fear that the process of that successful transformation might be aborted by the emergence of totalitarian repression from within the very system that had generated the foundation for a new socialist collective culture. And last of all, there was Barr's own professional disposition to search for the most advanced, modernist avant-garde at precisely the moment when that social group was about to dismantle itself and its specialized activities in order to assume a different role in the newly defined process of the social production of culture.
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