Eleven studies made between 1958 and 1960 gathered information about the conditions under which children seek out television and under which TV has an effect on them. This book describes these studies and reports and interprets their results. In the first few chapters, some of the changes TV has made in the child's world are described, and essential facts and figures are provided on the amount and kind of TV children make use of at different ages and times and what it means to them. Other chapters develop and test some theory as to how and why children use TV, analyze the chief elements in a child's life and personality that determine the use he makes of TV, and consider the chief suppositions that have been made about TV's effects. A final chapter summarizes the findings, and concludes with questions addressed to broadcasters, teachers, parents, and researchers. Statistical evidence is appended. (Author/SH)