Following debates in geography and across the social sciences about the social construction of ‘race’, there has been a growing recognition that these arguments apply with equal force to dominant groups as well as to the categorization of so‐called ethnic minorities. This paper traces these developments through a brief review of recent work on the social construction of ‘whiteness’ in literary, historical and ethnographic research. It examines some specific constructions of ‘whiteness’ at the national scale (in the United States, Britain and Aotearoa/New Zealand) and concludes with some empirical evidence from fieldwork in North London, where it is suggested that constructions of ‘whiteness’ are articulated through discourses of Englishness.