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- Journal of Sports Media
- University of Nebraska Press
- Article
- Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship Volume 16, Number 2, Fall 2021, pp. 87-110
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This issue contains 7 articles in total
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- The Big Assist: Exploring Nonprofit Practitioner Beliefs About Sport CSR Relationships
- The "Mighty Kacy" Effect? American Ninja Warrior and the Elevation of Women Athletes
- Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship
- Multiscreen Football Enjoyment: Uses and Gratifications for Media Consumption of the National Football League
- Shifting the Coverage: Understanding Why Reporting and Attitudes Changed About the NFL and Player Safety
- Expecting Victory Due to TV or Identity? An Examination of the Influence of Media Consumption and Social Identification on Game Expectations
- An Offside Story: The Israeli Periphery in Sports Films
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