Cognitive Images and Support for International Economic Agreements with the United States Among Mexican Citizens

A 1995 survey shows that Mexican citizens depend on their cognitive and affective orientations toward the United States in forming opinions about economic agreements between the two countries. The degree to which respondents utilized general feelings toward the United States rather than images of the United States varies by educational level and across the two agreements that were examined, NAFTA and the Clinton economic stabilization package of 1995. Whether respondents utilized an image of U.S. economic imperialism or of racial discrimination against people of Mexican origin in forming their opinions also depends on the level of education attained and on the policy domain of the agreement. The cognitive processes respondents utilized to form opinions about these economic agreements also differ across educational levels and policy domains. The findings have important implications for the capacity of Mexican elites to mobilize support for agreements with the United States and more generally for U.S.-Mexican relations.