In lieu of an abstract, here is a brief excerpt of the content:

  • Editor’s Preface
  • Mary Lou Sheffer, PhD , Editor

This is a special issue of jsm, as it marks the first time the journal has collaborated with the National Summit on Sports Communication. The first four articles were part of a panel presentation that dealt with the 40th Anniversary of the implementation of Title IX. The authors cover the following topics: critical rhetoric of the discrimination and disrespect female sportswriters faced in the 1970s and 1980s (Korryn Mozisek) and three separate analyses on espn’s Nine for IX documentary series that covered female tennis star Venus Williams (Kate Lavelle), the 1999 fifa Women’s World Cup (Lindsey Meân), and the series’ final episode Branded, which explored whether women’s sport will ever equal its male counterpart (Ann Pegoraro).

In addition to the Title IX articles, authors Betsy Emmons and Andy Billings explore the theoretical and practical implications of athletes’ tattoos and media coverage. Jacob Turner uses semiotics to examine the communicative qualities behind the controversial use of the “screaming savage” logo by the Atlanta Braves and its broader implications to the sports-communication world. Lastly, authors Annelie Schmittel and Kevin Hull investigate the use of image repair discourse of Richie Incognito and the Miami Dolphins’ 2013–2014 bullying scandal.

I hope you find this issue informative. [End Page vii]

Mary Lou Sheffer, Editor
Associate Professor, University of Southern Mississippi
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