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This Is SportsCenter: A Longitudinal Content Analysis of espn ’s Signature Television Sports-News Program from 1999 and 2009
- Journal of Sports Media
- University of Nebraska Press
- Volume 9, Number 1, Spring 2014
- pp. 45-70
- 10.1353/jsm.2014.0001
- Article
- Additional Information
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Abstract
This longitudinal quantitative content analysis of SportsCenter examines how the program has changed in recent years. The study compares three weeks of SportsCenter from 1999 to three weeks from 2009. The study’s results, which are understood against the theoretical backdrop of agenda setting, reveal that the way sports news is covered on SportsCenter has changed dramatically over this 10-year-period as has the frequency with which espn includes product placements and corporate synergistic messages.
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