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Stakeholders, Service, and the Future of University Press Publishing
- Journal of Scholarly Publishing
- University of Toronto Press
- Volume 44, Number 2, January 2013
- pp. 107-113
- 10.1353/scp.2013.0002
- Article
- Additional Information
- Purchase/rental options available:
Stakeholder theory is a useful framework for understanding any industry, and I contend that university presses should focus their energies and attention on managing stakeholders and creating value for stakeholders. But while this focus is necessary, it is not sufficient. I propose that a commitment to service through entrepreneurship underlies university press relationships with primary stakeholders. University presses should therefore (a) strategically seek the widest possible access for value-added content through (b) creative delivery channels in order to help scholarly communities of practice advance their teaching, learning, and research. This will, I hope, (d) result in sufficient revenue to allow the organization to grow and flourish (e) in order to serve communities of practice and the academy and society more effectively.