Working-Class Republicans and 'False Consciousness'

If only working-class and poor people would register and vote, liberal Democrats would win every election-that's what we thought, until November 2, 2004. Democrats work on voter registration, Republicans work on vote suppression. So tens of millions were spent on Democratic voter registration and get-out-the-vote efforts over the summer and fall. But on November 2 we discovered how wrong we were. Turnout in poor and working-class precincts was unprecedented, but many of those voters cast their ballots for George W. Bush-especially white people from non-union households, especially outside of cities. How did the Republicans do it? How did they get poor people to vote for tax cuts for the rich?