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In this Issue

Table of Contents

Editorial Introduction

  1. Mad Women?: Marketing in the Age of the Female Economy
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.0.0015
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Articles

  1. Dove Campaign Roundtable
  2. Daryl Fielding, Dennis Lewis, Mel White, Alessandro Manfredi, Linda Scott
  3. DOI: https://doi.org/10.1353/asr.0.0013
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  1. Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
  2. Julie-Ann Scott, Nicole E. Cloud
  3. DOI: https://doi.org/10.1353/asr.0.0012
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  1. Interview with Janet Riccio
  2. Janet Riccio, Linda Scott
  3. DOI: https://doi.org/10.1353/asr.0.0014
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  1. The Fabulous Fifties: Selling Mr. and Mrs. Consumer
  2. Juliann Sivulka
  3. DOI: https://doi.org/10.1353/asr.0.0016
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Supplement: ADtext: An Online Curriculum

  1. Children and Advertising
  2. William M. O’Barr
  3. DOI: https://doi.org/10.1353/asr.0.0017
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  1. Global Advertising
  2. William M. O’Barr, Shelly Lazarus, Marcio Moreira
  3. DOI: https://doi.org/10.1353/asr.0.0018
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