ADText is authored by Professor William M. O'Barr, Ph.D. Professor O'Barr ( is a cultural anthropologist who specializes in advertising and its relation to society, culture and history. He is author of Culture and the Ad: Exploring Otherness in the World of Advertising (1994). He is also founding editor of the online journal, Advertising & Society Review. The senior editorial assistant on this project is Emma Hymas (

The curriculum presented in ADText first appeared as supplements to Advertising & Society Review published by the Advertising Educational Foundation. The AEF sponsors internships of professors in advertising agencies and client companies and arranges visits of industry representatives to college campuses as ways of promoting a fuller understanding of advertising in American colleges and universities. For further information about the AEF and its educational programs, visit

The Advertising Educational Foundation and the Author acknowledge with thanks the financial assistance and other contributions of the following organizations who have underwritten this project:

DDB Worldwide Communications Group, Inc.
Deutsch, Inc.
Dow Jones & Company
Foote, Cone & Belding New York
Grey Global Group
Leo Burnett USA, Inc.
McCann Worldgroup
Ogilvy & Mather
Omnicom Group, Inc.
Publicis New York
Saatchi & Saatchi Worldwide
TBWA Chiat Day
The Interpublic Group
Young & Rubicam