ADText is a project of the Advertising Educational Foundation. Professors William M. O'Barr and Edward Timke, specialists in advertising and its relationship to society, culture, history, and the economy, are authors of curriculum units. O'Barr is author of Culture and the Ad: Exploring Otherness in the World of Advertising (1994). O'Barr is Editor and Timke is Associate Editor of Advertising & Society Quarterly (ASQ). O'Barr is the Founding Editor of Advertising & Society Review, the predecessor of ASQ. Emma Hymas is Managing Editor of ASQ. For any questions about ADText, please write to

The curriculum presented in ADText first appeared as supplements to Advertising & Society Review published by the Advertising Educational Foundation. The AEF sponsors internships of professors in advertising agencies and client companies and arranges visits of industry representatives to college campuses as ways of promoting a fuller understanding of advertising in American colleges and universities. For further information about the AEF and its educational programs, visit

The Advertising Educational Foundation and the authors acknowledge with thanks the financial assistance and other contributions of the following organizations who have underwritten this project:

DDB Worldwide Communications Group, Inc.
Deutsch, Inc.
Dow Jones & Company
Foote, Cone & Belding New York
Grey Global Group
Leo Burnett USA, Inc.
McCann Worldgroup
Ogilvy & Mather
Omnicom Group, Inc.
Publicis New York
Saatchi & Saatchi Worldwide
TBWA Chiat Day
The Interpublic Group
Young & Rubicam